- #22 immutable laws of marketing audiobook pdf#
- #22 immutable laws of marketing audiobook software#
- #22 immutable laws of marketing audiobook professional#
#22 immutable laws of marketing audiobook professional#
Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding.
#22 immutable laws of marketing audiobook pdf#
Interested readers should read the book and follow along.įor those who prefer to read this series of postings in printed form, a PDF version is available.Branding. My entries will not be complete discussions of the topic.
#22 immutable laws of marketing audiobook software#
For each of the 22 laws, I will summarize the main point and draw a connection to the software industry. So.ĭuring the month of June, I plan to post a brief blurb each weekday. And I couldn't help but notice that there are exactly 22 weekdays in the month of June. Their book, entitled " The 22 Immutable Laws of Marketing" is one of my favorites. There are principles which can be learned and applied.Īl Ries and Jack Trout refer to these principles as "laws". Marketing is not some vague and fuzzy realm where only luck matters. We can't play duplicate with our shrinkwrap products, but we can learn the fine points of marketing. Instead of just chalking up every failure to the fault of "bad marketing", we would review each decision and figure out exactly where and when we played the wrong card. And after that, we would start learning the fine points.
First, the sheer volume of our stupid mistakes would be exposed, and we would quickly learn how very bad we all are at product management. If ISVs had to play duplicate, we would all quickly learn a lot. If Sun were to hand the management of Java over to a committee of monkeys, would it be more successful? :-)Īlas, these hypothetical fantasies are not going to happen.If Joel Spolsky were managing Vault instead of me, would the product have more users?.If I were managing the Delphi product instead of Borland, could I do a better job?.For a given piece of technology or code, what would happen if somebody else were managing it? These questions become particularly interesting to me when asked in the field of software product management. I often wonder what other pursuits would be like if they had to operate under the same rules: Resources and context do not change - the only variable is the ability of the person managing those resources. Even though I am terribly bad at this game, I still enjoy it because every game is such a learning experience. At the end of the evening, I review each hand and figure out what went wrong. I do like to go to the local bridge club sometimes, but I usually end up in last place. If you take nine tricks but somebody else finds a way to take ten, you lose.ĭuplicate bridge is a brutal game.
The issue is whether you take as many tricks as the other people who play those exact same cards. Yes, your cards will take lots of tricks, but that's not the point.
If you are dealt excellent cards, there is no particular reason to get excited. You have 13 cards in your hand, so there are 13 "tricks" available to win. The luck of the deal is basically eliminated. Just to be clear, let me repeat: In duplicate bridge, you are playing the same cards as your opponents.
The basic idea of duplicate bridge is that your score is a function of how well you play your cards as compared to how the other teams played the exact same cards. More specifically, the variant of bridge which fascinates me is called "duplicate". I've spent many hours sitting around a kitchen table playing pinochle, euchre or spades.īut I think my favorite card game is bridge. 14:40:53 The 22 Immutable Laws of Marketing